Let's tell stories of your brand that resonate with audiences
Aashra's Brand Framework
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Brand Audit and Positioning
- A comprehensive assessment of your current brand identity, messaging, and market perception.
- Analyze your competitive landscape and identify your unique selling points.
- Develop a clear and compelling brand positioning statement that resonates with your target audience in Bahrain and beyond.
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Developing a brand strategy
- Craft a cohesive brand strategy that aligns with your business goals and your target customer's journey.
- Define core brand values, personality, and tone of voice to guide all communications.
- Create a strong brand structure for companies with multiple products or services.
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Visual identity and guidelines
- Develop or improve visual brand elements including logos, color palettes, fonts, and images.
- Create comprehensive brand guidelines to ensure consistent application across all online and offline channels.
- Ensure visual consistency across all marketing materials, from the website to social media and print materials.
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Brand messaging and storytelling
- Develop compelling brand messages that convey your value proposition clearly and emotionally.
- Craft captivating brand stories that connect with your audience on a deeper level.
- Ensure consistent messaging across all digital touchpoints (website, social media, emails, ads) and traditional media.
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Reputation Management and Brand Control
- Strategies for monitoring online brand mentions, reviews, and social media sentiment.
- Proactive and reactive approaches to managing brand reputation and addressing customer feedback.
- Build and protect a positive brand image in the local Bahraini market and internationally.
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Internal Brand Alignment
- Build and protect a positive brand image in the local Bahraini market and internationally.
- Facilitate workshops and training to ensure your internal team understands and embodies your brand values.
- Foster a customer-centric culture that reinforces brand promises in every interaction.
- Ensure that employees act as brand ambassadors.
