Offline marketing and media production
Ashra for Marketing & Consultation offers a wide range of traditional marketing solutions to ensure that your brand reaches all the customized segments of your customer base.
Out-of-home advertising
- Strategic planning and placement of out-of-home advertising media across Bahrain, including billboards, digital screens, bus stops, and mall advertising.
- Negotiate with media owners to secure key locations at cost-effective rates.
- Oversee the creative design and production of impactful OOH campaigns.
Production company management
- Screening and selecting the best production companies in Bahrain and the region for high-quality audio and video content.
- End-to-end project management for media production, from pre-production (storyboarding, shooting schedules) to post-production (editing, sound design, visual effects).
- Ensure productions meet brand guidelines, budget, and deadlines.
Below-the-Line (BTL) Marketing and Activations
- Design and execute targeted BTL activities such as experiential marketing, in-store promotions, roadshows, and direct mail campaigns.
- Event planning and management, including pop-up activations, product launches, and community engagement initiatives.
- Develop promotional materials (brochures, booklets, samples) for direct interaction with consumers.
Printed media and publications
- Strategy and placement of advertisements in newspapers, magazines and specialized publications relevant to your target audience in Bahrain.
- Design and layout of impactful print ads, editorials, and corporate materials for the brand.
- Coordinate with publishers and printers to ensure quality and on-time delivery.
Radio and TV ads
- Strategic media planning for radio and TV campaigns across leading stations and channels in Bahrain.
- Develop creative concepts and write professional scripts for engaging radio and TV commercials.
- Casting actors, voice-over talent, and securing relevant music rights for the production.
Public Relations and Media Relations (focus on offline marketing)
- Develop comprehensive public relations strategies to secure favorable media coverage in Bahraini newspapers, magazines and TV/radio news.
- Draft press releases, media kits, and coordinate press conferences or media events.
- Build strong relationships with key journalists and media outlets.
