Talent management and content creators from Aashra
Developing an influencer and content creator strategy
- We create customized strategies to leverage local and regional content creators and influencers in Bahrain.
- We identify key performance indicators (KPIs) and desired outcomes from collaborating with content creators.
- We connect creator campaigns to overall marketing goals and brand values.
Relationship Management and Negotiation
- Communicate professionally and negotiate fair terms and compensation with content creators.
- Build long-term, mutually beneficial relationships with a network of trusted content creators.
- We handle all aspects of contracting and legal agreements.
Track performance and measure ROI
- Track key metrics such as reach, engagement, traffic, conversions, and sales resulting from creator campaigns.
- Provide detailed performance reports and calculate the return on investment (ROI) for each collaboration.
- Optimize future campaigns based on performance insights.
Identifying and vetting content creators
- Thoroughly research and identify the right content creators and influencers whose audience aligns with your target market.
- Rigorous screening processes to ensure authenticity, reaction rates, and brand integrity.
- Focus on Micro-influencers, Macro-influencers, and Mega-influencers relevant to the Bahraini context.
Content routing and campaign execution
- Create clear and concise content guidelines that outline campaign objectives, messaging, and creative guidelines.
- Monitor content creation processes and provide constructive feedback to ensure quality and brand alignment.
- Manage campaign schedules and ensure content is delivered on time.
Compliance and Disclosure Guidelines
- Ensure full compliance with local Bahraini regulations and international advertising standards related to influencer disclosures (e.g. FTC guidelines).
- Educate content creators on proper disclosure practices to maintain transparency and trust with their audience.