Aashra's framework for public relations services
Whether you own a small business or are a well-established player in the market, Aashra's Relationship Marketing and Active PR Consultation can build a comprehensive and effective image for your brand and enhance its standing in the public eye.
Public Relations Services
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Media Relations and Outreach
- Develop and maintain strong relationships with key journalists, editors and influencers across different media channels (print, broadcast, online, social media).
- Craft compelling press releases, media kits, and creative display angles.
- Proactively reach out to the media to secure placements, interviews, and feature stories.
- Organizing press conferences and media events.
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Content Creation for PR
- Write and edit press releases, media notices, corporate announcements, and background materials.
- Develop thought leadership articles, editorials, and expert commentary.
- Create engaging digital content for newsrooms and social media platforms (e.g., infographics, video scripts for PR use).
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Reputation and Crisis Management
- Monitor media signals and public sentiment to identify potential reputational risks.
- Develop crisis communication plans and strategies.
- Provide quick response and message guidance during critical situations to mitigate negative impact.
- Online reputation management, including monitoring and responding to comments on social media.
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Engage with influencers and stakeholders
- Identify and interact with relevant industry influencers, bloggers, and key opinion leaders.
- Develop and execute influencer marketing campaigns aligned with PR objectives.
- Manage relationships with key stakeholders, including partners, government agencies, and community organizations.
